They need to put in place an international distribution network if they want it to catch on though. Only being able to buy it mail order from another continent won't make it a world standard.
Actually they have - what led me to discover them was the curious [email protected]
logo on some various OEM LG DVD drives, I asked a few questions and discovered that they are indeed partnering with this firm in Utah.
I've dismissed archiving to optical media because of it's inherent weakness; the "twisting" of dyes within the substrate, the major problem being these dyes are organically based and not reliable in the long term. For me, the result has meant relying on magnetic based hard disk archiving, knowing that every 2 years or so, that drive would need to be "refreshed". The information on *that* is very contradictory, with some claiming that only a copy to another device is sufficient - of course, is the copy perfect? Any errors? My understanding is that spinning the drive up and traversing the filesystem is an adequate refresh, but honestly i've been unable to get an absolute confirmation of this......
An alternative is tape, which implemented correctly can be very robust, but the problem is portability; how do i take this tape created from another facility and properly restore it? Without an intimate knowledge of the mechanisms, software and implementation of the original archive creator the answer is simply - not reliable....
Optical formats such as DVD are well documented and readily available - the maine advantage here is they are universal; readable on any number of devices. The availabilty of a true archival storage method based on this is compelling, regardless of "distribution" and "channel" concerns