Going back to the importance of Fashion photography
as a promotion for camera brands compared to sports photography.
It's interesting to see the print advertising trend.
While Time Inc citing a decline in ad revenue is cutting some 700 jobs. Time inc owns sports illustrated.
Vogue and Elle magazine on the other hand in September published their biggest
September issue ever.
Vogue will have a total of 658 ad pages in this year's Lady Gaga-covered September issue, a 13 percent increase over last year's 584 pages, and its best performance since 2008. Vogue's September 2007 issue boasted 727 pages of ads, but this year's editorial content will push its pages into record-breaking territory. (On Friday, Vogue will start a contest on its Facebook page asking readers and fans to guess how many pages the issue will hold. The prize is a copy of the upcoming book Vogue: The Editor's Eye.)
Elle, which is expected to have Katy Perry on its cover, will also print the biggest issue in its history. Elle has announced 400 pages of ads — a 12 percent increase — in its September issue. Elsewhere at Hearst, Harper's Bazaar, covered by Gwen Stefani, is up 17 percent to 360 pages. Marie Claire has broken its record for ad pages with a 23 percent increase to 237 pages, and Miley Cyrus will star on its cover.
I find that this is a good indication that the still image is still king when it comes to fashion.