To me Hasselblad squandered their credibility entirely on the Lunar gambit. The sickening promotional video is packed with lies and half-truths, and smells of desperation. The product shows creative fatigue. I'm not looking /them/ up for big ticket purchases. Jeez, even the Saabaru (Saab 9-2x) didn't really cost any more than a Subaru, and looked just a bit better to boot.
Ho yeah. This just incredible what Hasselblad did, even with the sales politics...
In my country (France), I just can't believe what happened two weeks ago, in my little corner of this country. I know the official seller of Hasselblad system in this part of France, who is very serious, do have the different body's and back, know the system and the services around this system, is a true official leica store to and got my S2 from him but, in my town, (poor sad town) there is some photo shops who never ever touched at any MFDB or modern MF system. Well, late December, a guy I know got some money and decided to buy "the marvellous H4D31 + 110 f2.2" because he seen on the net "wonderfull photos out of it". The guy is not what I call a great photographer, he didn't even known how to old his Dslrs (wrong eye in the VF...), he never ever had or tested a 24x36 camera, just got Pentax APS-C and his most advanced photographs are barbie dolls in the kitchen or wastes on a table or people from his windows. Well... the little shop in my town convinced him it was a very good choice, this is a true MF, 24x36 is just shitty, no need to try, go on !! (evenb though it is a great client of this little shop, since years !).
So he putted a check of 14.000 + Euros and got his almost obsolete and not so friendly H4D31. They didn't even knew how to plug the handle. I seen his first photo on flickr done with this material and was like ... WTF !! What the hell did he bought ?? He landed at home and I explained him why H4D31 is not really the better choice actually (the lens is stellar but the body and the back ... lol), I asked him why on hearth he did bought that without trying, without knowing, without having a real computer for the files (3 years old samsung laptop) without having any kind of adapted tripod and any clue about MF systems ... It was surreal and I can't believe how silly is this situation.
I ended with the official Hasselblad dealer at phone who was annihilated, prostrate by this new and investigated that even little clueless shops can buy directly this kind of material via some behind market and this is just a shame.
So I blamed the guy (the one who bought the camera), explained him why it is not a real clever choice actually to invest 14000 € in a H4D system (even more the 31 MP back), explained him that for less money he can have fare more better rendering in MF world (645DF + Leaf Aptus-II 5 touch screen !!!! and bigger sensor !!!! 25 ISO !!!
+ SEKOR AF 110MM F2.8 LS D leaf shutter !!!
+ Gitzo tripod ...) or in 24x36 world (D800 and all the best zeiss or Nikkor glass, even the D4) ...
The guy ended up very destabilized and I ended up very very angry that a firm like Hasselblad can permit this kind of error because this is an error and do not bring good notoriety to this brand, at the end.