You know what - I am completely wrong (digs spoon deeply into humble pie and starts to eat...), after finally watching the whole video through last night, I have to admit I was off about as far as I could be on this one. Up until last night I had only read Matt's post and as had already been pointed out in this thread, culturally for me, any talk of setting goals or mission statements being associated in any way with photographic creativity, sent an icy cold shiver all the way down the back of my spine. But when looking at the accompanying video, I have to admit that this video is in actual fact, full of excellent advice for the beginning photographer, to help decide what genre of photography they should choose to concentrate their efforts on and pursue to best effect.
Obviously my passion for photography temporarily blocked my ability to rationalise what was being said. So all I can say is, that if I am wrong then I am ALWAYS big enough to admit I am wrong and this time I was entirely wrong.
Sorry Matt, Scott and Jeff