That kind-of suggests your blog post text is supposed to stand-by itself without watching your video.
Your entire blog post is about that one sentence -- your mission statement.
Yes...and what's wrong with that?
Knowing Matt and having the chance to work with him a bit over the years, I have to say that his level of photography has certainly risen a lot over the years. But I agree with his post in that many people try way too hard to do way too much. Unlike myself (I decided to become a pro photographer in college), I don't think Matt ever imagined that he would become a photographer. He and Scott kinda fell into photography because of the way digital has taken over photography.
Most photographers who shoot professionally are forced into a degree of specialization because of the competition in the marketplace. I rejected that professionally a long time and was much more of a generalist–I specialized in doing really neat stuff for really great people for a lot of money. Sadly, the market for that has diminished :~(
Matt isn't a "pro" photographer (although his work is very professional). But one of the things I see a lot of "amateurs" fall into is trying to shoot EVERYTHING....which is what Matt had been doing. Now, before anybody's feathers get ruffled, let me tell you that I have a lot more respect (by and large) for "amateurs" than for "pros". Pros tend to be a bunch of whiny cheap-ass pissants (I know this from a long, long history of trying to organize pro shooters for the improvement of the industry). The word amateur (from the French word "lover of") I think of as a love of the art...doing something for love it, is, I think noble...doing something for money, maybe less so...
So, the thrust of Matt's post (which stands just fine on it's own without the video) is an interesting look at how Matt decided to refine what he wants to shoot and settle on the things that move him the most...which is, I think and excellent idea for people to consider.
Note that formalizing his mission statement has led him to spend the time and effort to find interesting places to shoot in the areas where he has t travel to for work. I've done enough traveling for work to know that it takes a real effort to push yourself to shoot before or after doing your normal day job. Heck, Matt even made the effort to find a sunrise shot BEOFRE work (I much prefer sunsets cause, well, you don't have to get up early and work in the dark, ya know?).
I suspect Isaac may have an "issue" with Photoshop TV...so be it. But that doesn't really have anything to do with Matt's mission statement, right? Just pretend he didn't post a link to the video he wrote about...
I normally don't watch Photoshop TV that much (I have watched when some interesting people or friends are on) but heck, at this point I think I'll have to watch it!