The trend in the southwest is definitely shifting away from gallery wrapped photo canvases. I have always presented very simply framed, Gator mounted canvases with no mattes, no liners, no glazing. Wide frames, oh yeah! People love it and are thrilled to have such things over their sofas and beds and in their offices.
But the point is, whereas a year ago I was getting requests for gallery wraps, over the last three holiday shows nobody has even inquired! And not one moron has uttered "oh, a frame would diminish that piece" which is good because I swore I was going to punch out the first person who did that.
And don't ask me to apologize for photos on canvas. I make big photo canvases not to be copying painting, but rather for the same rationals as with paintings, which is to have a large, relatively manageable piece that participates directly in the location where it resides. Prissy little glazed over rectangles don't do that, no matter how many mattes they have.
PS Lowes has huge piles of cartons of 3x3 foot gallery wraps in their center aisles right now, near the Home Decor Dept. Pre-faded, pre-sagged, pre-ugly. The kind of stuff you find in $49.00 rooms in unpopular Vegas hotels. Doesn't help the genre. You can buy 4 bags of steer manure, 2 bags of Quickcrete, and a couple gallery wraps all in one trip!