A small silver will get a hard light. Not as hard as a zoom reflector or a magnum, but definitely a light with bite.
For direct light, to me nothing is prettier than a standard profoto reflector up high.
With an 8x foamcore bounce you can make that light do almost anything and it always looks modern and unique to me.
For soft crossing light, I love two shoot through umbrellas, or two beauty dish, side by side one high and one lower going through a 12x vertical silk.
I don't do a lot of retail, but when we do and it's soft, this setup will allow me to make fast changes and hold the look. You know when you go from a dark complexion model with a white top to a light complexion model with a dark top. Just by adjusting the angle of the two dishes and dropping or raising the power 1/3 stop.
when I started I had the coolest lighting setup. A shoot through umbrella with a hand stitched black enclosure on the back with a zipper. Years later I noticed Annie used something like this.
What this allowed was a soft directional light without spill and nice fall off. Beautiful for portrait and lifestyle and even head and shoulders beauty.
But everybody has a different way, though I do like umbrellas.