What the mail should of said was.
As you know the state of the market is poor right now, it's a situation created by the agencies themselves, we have been in a downward spiral competing with each other to sell as many of your images as cheap as we possibly can, with scant regard to what you our supplier gets out of the deal.
We have explored the markets we are in by finding new ways to sell cheaper, but honestly because of the downward pricing we have created we need to expand into other new markets and to do that we need to be even cheaper. As we are trying to maintain and increase our profit we can not afford to make any less per sale on the stupidly low prices we charge.
So we came up with this great idea and that's for you to take the hit, yes we can actually sell your product cheaper and make more money per sale! Great isn't it, win win for us here at Alamy.
Let me explain on the old system say we sold an image for 10 you got 6 and we got 4, with the new system we can now sell the same image for 9 now you get 4.5 and we get 4.5 and we can continue the downward spiral. So you think you will be loosing 10% from 10 but actually you will be loosing 10% from 9 because it gives us room to be cheaper but increase our profit per sale.
What's not to like, our profit goes up and we can spin it to look like your profit might go up as well with expanding markets. But honestly history shows your income always goes down so ours can go up.