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Author Topic: Leaf's advertising - why the false claims?  (Read 17858 times)

ondebanks

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Leaf's advertising - why the false claims?
« on: November 05, 2012, 12:26:31 PM »

OK, I guess many of you will have received this email from Mamiya Leaf Marketing this morning: "Leaf Aptus-II: Great value, amazing image quality"

I read down through it...and this irked me:
"The Leaf Aptus-II delivers stunning, film-like quality that rivals any capture device available in the industry, regardless of resolution"

That is true only under a restricted set of criteria: short exposures only, low ISO only. To make such a claim without those necessary qualifications is misleading. "The industry" is full of "capture devices" that can make Aptus-II images look very poor in comparison, in a variety of real-world shooting conditions.

Then I clicked through the "Read more" link to the webpage, and it got worse:

"unsurpassed 12 f-stops of dynamic range" - now that is absolutely false. Other cameras have exceeeded 12 f-stops already, even 13 f-stops.

It does the MFD sector no favours when companies make false claims like this.

They even contradict themselves, on the same page!
"The Leaf Aptus-II 10R...is the only back with an internal rotating sensor. "
Scroll up a wee bit and there's this: "On the Leaf Aptus-II 12R, you can change from landscape to portrait orientation with a simple turn of the Leaf Verto internal sensor rotation dial."
So the Aptus-II 10R is not the only one. That's just sloppy...the left hand not knowing what the right hand was doing.

Ray

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EricWHiss

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Re: Leaf's advertising - why the false claims?
« Reply #1 on: November 05, 2012, 12:32:25 PM »

Wow, this is a tough forum, Fred.... I mean Ray.   ;)
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ErikKaffehr

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Re: Leaf's advertising - why the false claims?
« Reply #2 on: November 05, 2012, 12:44:33 PM »

Hi,

I think Ray is into long exposures and nows technology from his background in astronomy.

Best regards
Erik

Wow, this is a tough forum, Fred.... I mean Ray.   ;)

Don Libby

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Re: Leaf's advertising - why the false claims?
« Reply #3 on: November 05, 2012, 01:13:01 PM »

Caveat emptor comes to mind.  Do your own research before buying into any hype.  If it suits your needs okay otherwise walk away.  This truly isn't in Rays best interest.
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TMARK

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Re: Leaf's advertising - why the false claims?
« Reply #4 on: November 05, 2012, 01:18:25 PM »

Well, perhaps true, but this isn't an intentional conspiracy.  My guess: its old copy "copied and pasted" into a new ad.  I think the back makers' marketing is in house, and it shows. 
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EricWHiss

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Re: Leaf's advertising - why the false claims?
« Reply #5 on: November 05, 2012, 01:53:52 PM »

Hi,

I think Ray is into long exposures and nows technology from his background in astronomy.

Best regards
Erik


Yeah, I was out in Utah shooting at Devil's garden at night and quite pleased with my shots at 32 secs with the AFi-ii 12, but was trumped by my friends shooting d800's at 4 minutes.  However I think an older P45+ would have taken all.  Anyhow, long exposure is a different metric and I don't think was in the marketing e-mail originally cited?
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ndevlin

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Re: Leaf's advertising - why the false claims?
« Reply #6 on: November 05, 2012, 01:55:39 PM »

Wow. If Leaf's ad bugs you this much I can't even begin to fathom how you feel about the US election..... :o

- N.
« Last Edit: November 05, 2012, 09:49:52 PM by ndevlin »
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yaya

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Re: Leaf's advertising - why the false claims?
« Reply #7 on: November 05, 2012, 02:14:38 PM »

That's just sloppy...the left hand not knowing what the right hand was doing.

That's because I'm the only lefty in the company and I did much of the copy so feel free to shoot me ;)

But seriously read the message as a WHOLE and perhaps give the Aptus a try and then the tagline will start making a lot of sense?

Yair

Don Libby

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Re: Leaf's advertising - why the false claims?
« Reply #8 on: November 05, 2012, 02:23:38 PM »

Why read the entire message when you can cherry pick and stir the pot?
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HarperPhotos

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Re: Leaf's advertising - why the false claims?
« Reply #9 on: November 05, 2012, 03:19:24 PM »

Hello,

Sorry guy’s but I’m with Ray on this one. We all know that manufactures and advertisers can stretch the true to breaking point but Ray makes some very good points in Leafs latest campaign.

Cheers

Simon
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yaya

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Re: Leaf's advertising - why the false claims?
« Reply #10 on: November 05, 2012, 03:24:25 PM »

Hello,

Sorry guy’s but I’m with Ray on this one. We all know that manufactures and advertisers can stretch the true to breaking point but Ray makes some very good points in Leafs latest campaign.

Cheers

Simon

Simon like I said to Ray, feel free to shoot me ;)

KLaban

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Re: Leaf's advertising - why the false claims?
« Reply #11 on: November 05, 2012, 03:28:30 PM »

You guys actually believe what shopkeepers tell you?
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Dustbak

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Re: Leaf's advertising - why the false claims?
« Reply #12 on: November 05, 2012, 03:35:13 PM »

Or car salesmen? Do we need to go on a crusade to alter their bad behaviour too?
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HarperPhotos

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Re: Leaf's advertising - why the false claims?
« Reply #13 on: November 05, 2012, 03:40:46 PM »

Hi Yaya,

No worries mate I still love ya.

Cheers

Simon
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Simon Harper
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Don Libby

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Re: Leaf's advertising - why the false claims?
« Reply #14 on: November 05, 2012, 03:53:24 PM »

Hi Yaya,

No worries mate I still love ya.

Cheers

Simon

Once again we need a "LIKE" button!

Don
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Doug Peterson

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Re: Leaf's advertising - why the false claims?
« Reply #15 on: November 05, 2012, 06:16:18 PM »

While we're at it, did anyone see the NYC subway ads for Jameson.

Taste above all else? Are they serious?? Their whiskey is by no means the whiskey that places taste above cost/convenience/quantity/safety.

Also I've heard their founder is only an ok arm wrestler.

BernardLanguillier

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Re: Leaf's advertising - why the false claims?
« Reply #16 on: November 05, 2012, 07:41:32 PM »

Marketing as a (w)hole has been commiting a slow suicide for years.

The core problem is often poor product specification/positioning though. Not speaking about Leaf here.

Good marketing can be done and to has be focused on real value for customers and drive product define in the first place.

"Design the product you'll be able to market in a realistic way" should be the moto of all companies... But few have the ability to do this.

Cheers,
Bernard
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A few images online here!

FredBGG

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Re: Leaf's advertising - why the false claims?
« Reply #17 on: November 05, 2012, 08:17:41 PM »

USB 3 anyone?

Does it work yet?
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Mr. Rib

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Re: Leaf's advertising - why the false claims?
« Reply #18 on: November 05, 2012, 08:36:14 PM »

Portra 400 - 15 stops of measured dynamic range. Take that Leaf (or Phase One at that matter).
But seriously, marketing = misleading & confusing and that's true for all the products that are advertised. So I guess it's nothing new.. It's different though when you hear that kind of things from your dealer, when you are discussing a possible purchase. The talk gets particular and the dealers should be much more careful when they choose their words.. sad thing is that I can easily imagine a MFDB dealer feeding a potential client with that kind of crap and that is not ok.
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HarperPhotos

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Re: Leaf's advertising - why the false claims?
« Reply #19 on: November 05, 2012, 08:50:31 PM »

Hello,

Yes I remember all those may years ago when I purchased my Leaf Aptus 75 from a company in Australia.

At know time was I told of the inherent problem of digital backs called colour moiré before I made my purchase.

Well the very first shoot with my gleaming new toy and wham the rugby players I was shooting there uniforms they are were wearing all light up like Christmas trees with colour moiré.

Well I get in touch with the rep in Australia and after calling him a number of expletives I get “oh didn’t I tell you about that".

Don’t ya just want to scream when that happens.

Well I'm off to the pub to watch the Melbourne Cup.

Cheers

Simon
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