I'd imagine high margins on inks and lens shades. But I'd never believe a company's posted profit margins. Depending for whom the information is earmarked, balances can show anything from great losses (for tax purposes) to wonderful earnings (for shareholders). Don't worry, Canon won't go out of business just yet. It's a good thing, to feel the pressure of competition. Though I greatly doubt I'll see any items of my wish list adopted by Canon.