What I mean, Slobodan, is that I see work in this style out there. I see that people are making it, and they're making it on purpose. I see other people commenting on it, and reacting to it in a positive way. That's what I mean when I say "it's a real thing". I mean that it's a genre of photographic art that people seem to like and understand.
To me it's completely banal and meaningless. I look at it and my reaction is, in its entirety, "What?"
That said, I am pretty confident that Russ and the more famous photographers who have shot this sort of thing aren't just teasing me, they expect and hope that my reaction will be something more than "What?"
So, the problem is in me, not the work. Right?