I've looked, tried to understand the 'why' and have given up trying to do so. Yes, clever, but just so removed from straight photographic printing techniques that it goes to a place that doesn't attract me at all.
There may be something to a finished print in the flesh, as it were, but for me, it doesn't come off as looking exciting on video.
This isn't to knock the idea at all - just that it leaves me, personally, out in the cold.
In a way, it's pretty much what I find I don't like about some contemporary model shots, but in the opposite direction: some over-worked model shots turn people into plastic, and these things in the videos go the other way and produce mud. I suppose that straight photography exists because it is so much more attractive...?