My exact thought. Leica and 'blad and all the rest are in the moving product biz. Not the art biz. I was surprised at her surprise!
I'd guess that she was having a pop at them, knowing full-well where their interests always lay. Mind you, it would be interesting to know what would happen is she went digital, and neither do I know how old the video: she said her Leica was 25 years old... good news for Leica on the one hand, but also a reason why they might have chosen to go digital: more goes wrong and so more sales, especially to fanboys.
I clearly remember Leica catalogues for the M film cameras saying that rangefinder focussing with wide-angle lenses was much more accurate than with slr cameras; strange how these days one hears the opposite: rangfinder focussing isn't very good, and thus it's not a bright idea to shoot with wide open apertures... how things change in the telling!
I suspect that if Helena Christensen gave up her Pentax 67 and romanced Leica, they'd give her all the gear she asked for, and a fee, too. It was difficult, from the video, to know exactly whose pics were whose.
I saw some great shots of Helena, on Pentax 67, by Sante D'Orazio. In one magazine they looked like shutter bounce, but in another - I think his website - they seem crisp enough...
It's a wonderful world out there, I'm waiting to start again. My problem is, I've kind of lost my Tardis.