Thanks for the info. I think I know what they have done. The front standard is a stack of three metal blocks, the base which sits on the focusing rail, on top of that the tilt block, and finally on top of that the swing block. The whole front standard is screwed together, and it is in that step alignment is precisely adjusted.
The blocks are aligned such that as good parallelism as possible is achieved when at the zero dents. However, as it happens this does not lead to 100% perfect alignment along the longitudinal axis. Most likely this is a design choice rather than some lack of alignment precision. The result is small offsets between the blocks, of about 0.1 - 0.3 mm (shown in the attached picture) and the largest alignment error seams to become on the swing block, this does not affect parallelism in any way but of course with an etched scale you don't get it to line up.
So what they have done is that instead of altering the design to make it possible to align the blocks perfectly also in the longitudinal axis they have replaced the etched swing scale with a sticker so it can be aligned after the front standard has been screwed together. The tilt scale is still etched since the alignment error on the base is smaller.
It works, but I cannot say I'm impressed with the solution. At this price level I would expect to get etched scales that lines up. Purely cosmetical I know, but well, I value those aspects too. If I was Linhof I would think it is a bit embarrassing not being able to line up an etched scale - marketing for a tech camera brand is very much about bragging about precision, and this does not exactly give their sales people something to brag about :-).
This leaves me with a swing scale that is offset due to design error, not manufacturing error, and that small play in the tilt zero dent, which I can work around. It is worth saying that no gear in the camera has any detectable play in it, so I can use the tilt gear to adjust within the 0.1 degree zero dent play -- that is what I call precision :-), and as it happens the best position for parallelism is at the end of the play so it is easy to set.
All this means that I will probably not send in my camera for readjustment, at least not for now. If the next version has a front standard with perfectly aligned etched scales I'll be more tempted.