Two things, if I may.
1. Lois; you are no exception regarding the effects or otherwise of advertising on women. My wife worked along with me on some of my fashion shoots, and I discovered that spring/summer and autumn/winter were always going to be expensive times for me: we ended up buying quite a lot of the merchandise that I shot! However, Ann always stated that she was absolutely not moved, interested in, nor influenced by advertising. She knew what we could afford; she knew that we were not in the world where buying a 2000€ shirt made sense to her, so fashion magazines at home were about professional trends in photography. She bought Chanel No 5 all her adult life, and we were both happy about that; she never felt a need to buy any other brand, despite knowing pretty much all there is to know about available brands – we couldn’t avoid it in our professional life. She bought magazines for a while until she realised that all women’s magazine fare is on an endless annual rhythm of engagements, weddings and babies. House ‘n’ Home magazines were also of little interest because über residences were always going to be beyond us and neither fancied debt. In the same way, realising the futility, I stopped buying car magazines.
Like you, she only ‘tarted up’ when she had to go to a party or something similar; she was happiest at home, on the terrace, dishing out her just-made paella whilst wearing the bare minimum to avoid scaring the neighbours or the gardeners. It had nothing to do with trying to look sexy; it had everything to do with enjoying summer and feeling the freedom.
"I agree with much Rob had to say, but to suggest that those who have differing opinions are righteous misogynists who have no understanding of women isn’t going to help his argument."
Close, but not quite. I’m saying that there are those here who probably do understand my point of view – I state it unambiguously enough - but prefer to misrepresent it. I simply give up wasting my time trying to handle that.
However, by what I read in some replies, it goes further: I also realise that a sort of masculine ‘superior’ attitude creeps into the tone; it’s almost as it the posts are saying outright: “poor little woman, she’s too dumb to understand what the world’s about, that she’s being conned by those capitalist bastards running the fashion world. I shall help her to get it right; I’ll help her fix her poor little head!” To me, that’s patronising and as close to an insult to the female gender as it gets. Anyone who holds that attitude towards women does have little experience or has been very unfortunate in his associations in life. Or, he’s just basically a misogynist after all, and despite his experience. Can’t win with that situation.
For me, that’s where the video starts from and never departs. It’s never going to be difficult for people in the media to find other people who will be happy to get in front of the camera and play ball. Putting those people into situations where they look bad isn’t smart, it isn’t compassionate and it is exploitative, in my opinion, humble or otherwise.