I think the ease of editing pictures to look like they came out of banged up old Holgas is a good thing. It was a trend I was never really fond of in typical photography (this type of processing on pictures taken with a more traditional camera). Instagram flooded the world with overdone and overprocessed pictures of lunch, sunsets and flowers. In the end, people will be spitting out the overcooked images of Instagram and instead moving towards a more realist approach.
I don't harbour any resentment towards iPhoneography. At the end of the day, they know where they stand. It's pictures on a phone. Most don't take their creations that seriously, and those that do aren't worth taking seriously themselves.