Not only is the price too high ($238) for both LR4 sets, but, their "samples" don't show any before and after effects - only the preset name used!
And, if you have CS6, add another $119 to the price!
No trials before you give them your credit card number - to see if it looks like what you can justify. Not a great way to run a company in my opinion.
Actually if you own VSCO 01, then the 02 comes half the price. And I don't know why would you like to have it also in ACR (I mean, what does ACR does that Lightroom won't do for you?), so it would be 179$ by my calculations, for both 01 and 02 versions, although it would be much wiser to buy only one of the sets. Since they are basically presets, I don't see how they could give them away on a trial version without give their magic recipe for free. In fact to "hack" this will be a piece of cake, all it would take is to make a list of every plugin specific settings and post it somewhere, that's it (which I won't do off course)
That been said, i recognize that they could provide us some before and after samples. I also think they are trying a more "visual glamour" (for giving a name to their strategy) impact, kind of what Apple also do, you know what I'm talking about the ohh-that-is-one-fine-designed-item-and-beautiful-website-so-it-must-be-good kind of stuff. In fact, the first time I hear about them was on a best web designs awards site, not at all focused on photography.
After following them on Facebook for a while, I saw some positive user's reviews, some sample photos, i send a couple of emails regarding some doubts about digital backs files compatibility, and one day I bought my copy. I guess you could say i'm a trusty person. Now I'm starting to think I might as well be the only one on LuLa that has purchased VSCO Film. whatever dudes i'm enjoying it
And enough free advertising for these boys, damn, they should hire me for their marketing dept.