Saw this today and it put me back into the middle of last century! I think it's based on the Triumph Herald, which was around in the second part of the 50s. The Herald was a good idea, because it was made up with many detachable panels that made repairs simple and probably inexpensive; however, funny suspension was a bit disturbing. But, along with everything else in the buyable British car market, it ended up unloved and victim of union problems, management indecision, poor materials and the resulting lack of investment to make it all work.
Speaking of poor materials, Lancia had to quit the UK altogether because it's rust problems made the cars unsellable there; Fiat's sporty X1/9 (which I had for almost two years) was similarly affected and, on mine, the wheel balance weights were clipped to the rims making metal-to-metal contact instead of being stuck there... I ended up needing to replace all four, so I sold instead.
You know, had the X1/9 been given the Alfasud 1.5 litre boxer engine and some really good metal, it would have ruled the world within its segment. So many wasted opportunities. But, encouraging to know I'm not the only one with that capability!