The discussion of DNG workflow, backups, etc. shows why it seems unlikely that the industry will adopt DNG as a standard raw format. All this discussion is basically related to use of Adobe software. DNG is an Adobe centric standard designed to provide raw files that work great with Adobe software. It is not designed to meet the specific needs or desires of camera makers or makers of non Adobe image editing software. An ISO type standard would have to be designed to meets the needs and desires of camera makers, image editing software makers, photographers, archivists, computer and display makers, operating system makers, etc. It is the need to gain approval of all these diverse groups that makes creating an approved standard so difficult.
Although Adobe has published the DNG standard, we need to remember that DNG is still basically an Adobe proprietary format. Adobe can, and has, made changes to the standard has made enhancements and basically has an advantage in writing software that takes advantage of the enhancements. The history of the programing language JAVA provides a cautionary tale for anyone considering adopting DNG. Sun developed Java and made it an open standard. Microsoft extended Java to work better with Windows and was successfully sued by Sun. Sun was then sold to Oracle who then sued Google about Google's use of Java. Not saying that this will happen with DNG, but it could. Someone could purchase Adobe and see possibility of getting an economic benefit from DNG.
I agree that a standard raw format would be great and that DNG is a good starting point. But I think there are significant barriers, not all of them of the not invented here type, that have to be overcome. Any standard that does come out of say ISO is unlikely to be pure DNG.