I think that there is a lot of useless masturbation on all this, like it happens in still land.
Apart from broadcast,
The gamma shift exists, it's crap yes but...so what? I mean that this topic has been on air worldwide for years and we still turn arround in circles.
I checked (in another topic in this forum) the morgan's videos on both peecees and macs. There is the expected gamma shift (normal), although the irony is that
I would not notice anything strange if not doing a side by side on purpose. (wich in real world I'd never do)
Included the TVs...well, wich settings? I have a setting in my tv that sort of act on the gamma and matches the computer's. I could tell that there was something wrong on the factory settings because I knew exactly the reds and contrasts of the spanish national teevee, and what my tv displayed was completly wrong (crushed). I applied this setting and the result removed the crushed was then very close to the official spanish tv, even now when I watch a dvd on my computer, my tv output matches it quite well. So wich reference point to take if we can set a monitor or a tv to different configs? Yes, there is a reference point, but once the footage is on-line, the viewing experience of the audience might be very very different and escapes to our control.
This is exactly like this never-end topic about retouching stills with calibrated monitors, on Mac or Pcs. In the end nobody except the very few people in the image industry will view this material like the master.
Because not only QT is part of the game here but all the chain involved.
You grade like crazy and refined, you burn a dvd, watch it on your expensive workstation and it's fine, watch it on your high-tech tv and it's fine. Then you bring the dvd to a friend's home and Bingo!...it's hoorible. Over saturated and contrasted. Then, with all the doubts in mind you did something wrong, you bring the same dvd to another's people house and this time, it's washed...
It sounds familiar init?
But when we got nothing to compare with...it's all fine in general.
So the grade IMO should be done with the main target in mind.
I've noticed that keeping the scopes in broadcast legal is always a good thing.(regardless of the web)
Something that can be done is: extract still images from the big fishes of advert campaign or great directors big prods (but you need to be sure they were putten on-line by the director him-herself. Recuenco in Vimeo for example is a good choice because what you see is actually the director's page so what they put on line comes from the master: http://vimeo.com/recuenco
). Ingest that in the NLE and analyse it. It will reveal a lot of things.
lenguage question: what means slapped on ?