100% in Sweeden? Digital backs in Sweeden?
The digital backs are made in Denmark... or at least were.
Hasselblad recently centralised its Danish and Swedish operations in Sweden:
Press Release
Copenhagen, June 29th 2012
Hasselblad announces a single manufacturing centre
The world’s premium medium format camera manufacturer is set to centralise its Danish
and Swedish production and service functions in Gothenburg, Sweden.
The decision to relocate the Copenhagen-based element of the company’s production and service
function forms part of a long-term growth and efficiency strategy outlined last year by Hasselblad
management.
Hasselblad CEO Dr. Larry Hansen said: “We plan to implement strategies that will continue to
provide our customers with the premium quality service they exp ect from Hasselblad.
In this case, we believe this is best achieved by managing this vital element of our business in the
future from a single centre in Sweden. As a result, our deliveries will be more efficient and turnaround
times for customers across the world will be reduced.”
He added: “Regrettably this relocation means we had to make redundancies in Copenhagen but we
ensured resources for providing needed care to our customers.”
Hasselblad also plans a move from its current Copenhagen administrative HQ to new modern
premises closer to the airport in August.
Dr. Hansen said: “Our old building has served us well in the past but now it’s not really fit for our
purposes in the 21st century. Our new high-tech premises, complete with international standard
conference facilities and a more convenient location, provide us with the ultra-modern offices we
need for the future.”