So far what the IRIS seems like to me is a student project in design that succeeds mainly as an exercise in self-promotion. It was a good way for the designer to get a job doing real work.
At most, it looks like an attempt to rip off the thermostat design in camera terms. But it understands nothing about how cameras actually work or how people use them. Looks good as a paperweight, but my hand hurts thinking about it. It comes dressed up in flowery design language to try to generate some mystique. But in the end, I'm still looking for the point of it and coming up empty.