larkis -
The only two things that I can remember that stood out quite clearly were these: doing prints from an M3 using a 21mm (no longer know if it was Schneider Super Angulon or Leica-in-house model) along with other prints from Nikon F using various Nikkors, the Leica images did, without doubt, have a unique set of black/white print values. The Leica stuff just looked better. Trouble was, we required 100% framing certainty and only the F would give that, which was why, when I eventually went out on my own, I never owned a Leica. The other memorable thing was about the Zeiss lenses for the Hasselblad 500 series: the 150mm was generally hopeless in backlit situations - it flared like hell. This was the silver model of its day.
On the other hand, Norman Parkinson is reputed to have turned down the successor to that lens when, I believe, it was offered him by Hassy because he felt it was simply too sharp for his work: brutally cutting about ladies skins and imperfections there lingering.
The old British Journal of Photography once did some brief comparisons between lens marques, but even then, when stuff has been put through a reproduction process in order to appear in a 'reaonably priced' magazine, you can't really expect too much in the way of high fidelity... But yes, there certainly were characteristics unique to specific brands, but who other than magazine writers ever bothered to do such exeriments? When you'd committed yourself to a camera system it took far more than some writer's opinion to force a change - at least in the pro world it did!
Rob C