Camera owners wanting the latest gear and holding the greatest bragging rights is precisely what is of interest to the manufacturers and they spend vast sums via their marketing budgets to ensure that such a situation continues.
Take heart though, it's not just photography that is afflicted for the world of cars, laptops, mobiles etc etc all suffer and even motorbikes don't escape the curse. If you are not riding a 1200cc, 140bhp, 150mph, cross continental, (£,€,$)20,000 behemoth kitted out with half an acre of warehouse type panniers, Blu-tooth, sat-nav, electronically adjustable suspension, selectable engine mapping etc etc then OMG you are so backward!!