I know what you mean. I also know the process of dev a product.
In my heart, I believe that someone has taken the right decision several months/years ago. I do not want to disappoint again. The new paint will not convince me
At PK, next to a Ferrari red thing on the Hasselblad stand was a german model and a salesman. The model came with the usual glass of french bubbly, I think I remember.
In German, I told the salesman the H looked interesting, but expensive.
The model tossed her mane some, and opined down to me that "in every field could be found elite products".
I expect come Photokina , Hassy will bring in some more of these elitist models, wind machines for their hair, and cameras with prancing horses for us to gawk at.