Interesting idea. I might give that a try! thanks.
I guess one flaw is the light goes through the frame glass, reflects back of the print and back again through the glass to you, the viewer. Custom illuminant is measured 1x through glass, transmission rather than reflection reading, etc. But still, better than nought.
I have been building up a set of custom illuminant profiles for galleries here in NYC, and find more adhere closer to the 'Illuminant A' canned profile than D50 or D55.