Speaking of ...........
Since i have Canons, RED's, Nikons, Leica, Phase/Contax and sony I think I'm somewhat camera agnostic.
Except at the end of the year I see a trend on what I used most, what I billed most from each project, what camera I go to most.
In the end, it's always the Canons and usually the 5d2.
It just works, the video is ok, the stills are great, the camera is kinda cheap and plastic but it just works, under continuous light, low light, a billion watts of strobe . . . it just works.
For still work, that I do for myself on lower paying editorial, I'll shoot the Contax because I like it. I'm not sure if it's a better file, I just like the camera, but for work, that pays real money it's always the other cameras that get more use.
In fact I'd use the Canon a lot more for video except for dialog it's difficult to sound sample and moire was an issue. With the 5d3 that might be in the past.
This week we're shooting and are moving 14 cases of stuff. Heavy cases of stuff, with the RED's, continuous lights, PL mounts, sticks, sliders, Canons, studio strobe. 14 cases!
We thought about bringing the Contax because after 14 what's another case?, but it's still another 75 bucks to fly it each time, another set of things to charge and another thing to work with.
So it stayed home even though some of the imagery "might" be better with a digital back.
Now with the 5d3, if it all works well, we can leave the large RED's at home, the PL mounts at home, the HMI's at home and shoot this gig and a lot of others with just a Scarlet, the 5d2's and some LED's and lower watt HMI's. The strobe lights also stay home and the best part is the Canon lenses fit on the Scarlet.
$3500 might seem high for such a camera, but in the digital world it's bloody cheap. We just spent 5 grand on drives last week, just for off site backup, so when it comes to cost of a camera that shoots a professional grade still and video, this is exactly where professional cameras are going. I'm almost positive of that.
BTW: price even some cheap PL mount lenses and you'll be quite happy that the 5d3 will shoot video.
Money matters and as my segment has moved to additional and added forms of content, there is a lot of expense involved, people to hire, different skill sets to learn. Does spending 10x the price to get the the same or close usability of a 5d3 make a difference to the bottom line . . . you bet.
But the bet I'll make is Canon will sell the s*** out of these cameras. Maybe not like the 5d2, but remember that camera was on backorder forever.
Of the three images I posted the first was shot with a single hand held LED and a fill card, the second with a hand held LED and no room light, the third with a bron hmi.
That's not just cost effective, to me that's bloody amazing.