We have become used to investment ratings for businesses and nowadays for governments. After a bad experience with a manufacturer of external hard disks I began to wonder whether we need to rating system for customer satisfaction relating to photographic equipment.
It would need a set of criteria. These might include:
(1) quality of delivery by courier, (2) unreasonable delay between payment and despatch of goods, (3) lack of free customer telephone line to enquire about delay in delivery, (4) unhelpful response to complaints about faults in goods received, (5) and so on, I'm sure you can add to the list.
My proposal does not address the quality of the product, but the customer experience when buying it over the Internet. The benchmark for a AAA grade rating is Amazon or Apple; I have excellent ex,perience with both. My recent experience with a manufacturer of hard disks would suggest a downgrade to BB minus.
Given the known importance of customer satisfaction, a poor performance sets me wondering whether the company is on the skids.
I shall hesitate to order goods from a low rated company, however excellent their products have been in the past.