I'm with Wayne on this one, but would add a few comments.
I see LuLa as a site about the personal experience of the authors. They are certainly biased, everyone has a bias. If you like something, there will be a bias if you dislike another one.
On the other hand, I feel that the authors on LuLa have a solid integrity. I don't think that their views are affected by advertisement. It is also my very clear understanding that Michaels started working with Phase One long before getting friends within the company. I also feel it's OK to use the best equipment and feel happy about it.
Now, I would not say that Michael is completely objective, the art of photography is highly subjective. Nor would I say that LuLa is a scientific publication, far from it! It's a great site where a few great guys (No gals, a great pity!) share their experience and vision.
Sometimes we have an article that may have been goofed up a bit, at least in my view. I don't discuss which ones, because I feel the authors have spent efforts on doing their tests and sharing information. In my view we should applaud the effort even if we have issues with the results. Constructive critic is OK but just saying that someones efforts are worthless is bad. An article causing a discussion may lead to another article that may offer new insights.
I'm certainly intelligent enough to understand that those writing have biases (which are usually pretty obvious). This isn't science nor journalism, and I've seen plenty of criticism of most cameras by writers. It was obvious some time ago LuLa was not going to move down the road of DPReview (why bother), and the writing was more about what was interesting.
Just curious what you do find wrong with the disclosure.