Rob, using retouching to make someone look good in fashion or advertising is generally not a problem and that is not what rawhead is objecting to.
But when an image is used to deliberately mislead about what a product can actually do, that's very different. It is the same as a car advert claiming the new Ford or Audi whatever can do 200mpg when it manages 40mpg. Words have been manipulated instead of the image, but basic the lie is the same.
You see adverts here for mascara where, for a short a time as the advertisers can get away with, they are now forced to mention that the thickening abilities shown on screen have been digitally enhanced. Why? Because the product simply cannot do what it is claimed, as otherwise no enhancement would be needed. And I think they're not going to be able to get away with doing that much longer either.
"We're talking fashion/makeup here; there's probably not a female in the civilized world who buys into the images. Women have to/want to use makeup, and so they purchase the type that tickles their fancy and pocket with the right frequencies. They are going to buy something to apply, and since these products are all fairy dust, and women basically know that, it's all part of the international beauty game."
I quote myself, above, in order to show again why I think these complaints in makeupland are pointless: nobody believes them, it's a classical case of crimes without victims. Each buys within her price - the bigger the Gucci the more she might choose to waste/enjoy/squander, but it's her call, not any "busybody's" to make. Heysoos! some folks still smoke!
Women are going to buy something: they might as well buy what amuses them or gives them an inner glow of sorts. The male views are so different, as anybody who's had wife, daughter, mother, aunt (very useful, these) will know. Or should at least have been observant enough to know.
It has nothing to do with food, nothing to do with car safety, flying across oceans or renting holiday accommodation on spec; it's all about fantasy
! Just as long as nothing dangerous is being peddled, then let the game play on and keep the business world and employment afloat. Hell's bells, what do most of us
do that makes keeping our livelihood going more valid and worthwhile to mankind than selling another form of dream? What do you want to do - tell all women that they might as well give up and return to the barn, that all we guys need is a couple of shots of scotch and then any old chick will do? For both the sexes, let the dreams live on!
Lighten up, guys.