Hi Pics2,
You have brought up a very important point regarding consistency in lighting for the multishot captures; it stands to reason that the light should be the same in every frame for a multishot capture or else the penalty is a color shift in between the amount and color of the light present at time of capture. And a change in light = bad picture quality.
Broncolor is going to perform exceptionally well over a pair of Norman's - hence, you pay for that performance gain. Now before those lighting experts start lighting torches and grabbing pitchforks, the topic is consistency in lighting from shot-to-shot.
Since there is more than one way to approach the solution, in many cases, a lighting system can produce consistent color from shot to shot if given enough time to fully recharge the flash system. I can speak to FlexColor and Phocus software setting of "flash delay" that can be programmed to allow enough time (i.e. 5 seconds, 8 seconds, etc.) in between flashes to prepare the capacitors get fully charged to release the same amount of energy on consecutive discharges.
Single shot just cannot compare to multishot. No color interpolation and 4x (or more) contrast data reveals a level of detail that is unmatched. Many, many references on this one.
As far as the business decision as to why Hasselblad does not sell digital backs any longer - is it possible that there simply was not enough economic demand to justify the total cost of goods sold? Business basics.
I have not had the experience that a clandestine, anti-customer, stick-it-to-the-clients-conspiracy motive is the suspect here. Just plain old economics. Thank goodness for common sense -
So when is the dance? Can I bring a friend?
John