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Author Topic: Interesting approach brings photography-style editing to video  (Read 1505 times)


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Interesting approach brings photography-style editing to video
« on: December 17, 2011, 03:56:28 AM »

just received this info via Email and wanted to share.
The makers of RawShooter are announcing their comeback with the introduction of a new product. It's quite an interesting but at the same time suprisingly self-evident approach - the new tool called Tonalizer VFX is aimed at photographers embracing into video as well. With the FullHD video capabilities of todays Digital SLRs we photographers might feel more at home with a photography-style grading tool when editing video footage.
The new company is called Irudis and behind it are the same guys that created RawShooter which quite a few of us will remember as THE best raw converter available at that time (in my opinion). They claim to have created an entirely new category of video editing products with their new tool and it will be interesting to see how a photography-based approach will work to fine-tune tonality or enhance the footage in regards to color balance etc etc.
Here's the link -->
Best, JAN
"Disclaimer:" This is my first post here but I'm not affiliated with the makers. Have been subscribed to LuLA RSS-feed for a long time and this just happens to be my first contribution.
« Last Edit: December 17, 2011, 04:28:02 AM by janster »

Sareesh Sudhakaran

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Re: Interesting approach brings photography-style editing to video
« Reply #1 on: December 29, 2011, 10:59:57 PM »

Interesting. Thanks for sharing. Will need to see how much functionality they can put in to grade video which is not RAW (and which is usually inter-frame-compressed). It's an overcrowded market so they have to offer something ground breaking to even get noticed.

By the way, a tool like After Effects is very similar to Photoshop when it comes to grading.
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