Hm, have not the same body?The shapely form is manufactured - in the computerClothing giant H & M's new models are almost unreal beauty.And just what are they - different girls' heads have been on a computer animated body.- We do this to show off the clothes, 'says H & M's press contact Håcan Andersson.At H & M's online store shows up models wearing giant panties, bikinis and other clothing. But the girls are not in reality. They are cutting and pasting works created in the computer.It's not a real body, it is completely virtual and made the computer. We take pictures of the clothes on a doll, that those who stand in the shop, and then, the human appearance with a program on your computer, says Håcan Andersson, press officer at H & M.Unveiled in Norway- The faces are from facial models are fully aware of what the images will be used.Photo Bluff unveiled in Norway during a Christmas campaign for lingerie. Eight different faces were mounted on the same body.- This illustrates very well the sky-high aesthetic demands placed on the female body. The demands are so great that H & M among the poor photo models can not find someone with both body and face that can sell their bikinis, says Helle Vaagland, program manager at NRK, writes VG.H & M says that it has nothing to do with it.'Is the show'- It's not about ideals or to show off a perfect body, we are doing this to show off the garments. This is done for all garments, not just underwear, it applies to both women's and men's clothing, says Håcan Andersson."The industry is responsible 'Lena Adelsohn Liljeroth, (M) in an article called for a boycott of warped beauty, and says that even if young people are aware of that, this place does not mean we are becoming more critical as consumers:- In addition, the fashion industry responsible for the ideals they choose to create and strengthen, says Lena Adelsohn Roth, former chairman of the Assistance Association, Anorexia / Bulimia-Contact to Aftonbladet.
