(Sony NEX-7) "For photographers who can't be bothered doing computer-based multi-exposure HDR, the NEX-7 will do it for you."
Perhaps that misses the point - for someone who buys the NEX-7 out of delight in the camera itself (and bragging rights), I think "iAUTO mode" (also AUTO+ on other models) will detect that the scene could benefit from exposure fusion, and take and blend the exposures without bothering the photographer with such details. Camera owner gets better exposed JPEG photos - mission accomplished.
Edit: More than that - I think there's a point about the immediacy of seeing both the "correct" exposure and the fused multi-exposure and the scene before you. I wonder whether we'll start to think of exposure fusion as what photos should "normally" look like, and start to think of single "correct" exposure as somehow "dated" or artificial?
I'm just guessing that HDR is being used mostly as a marketing term and is actually exposure fusion rather than tone mapping? (I'd also guess that the "inexplicable" auto-bracket +/- .6EV limit is "marketing" driven - to take control of RAW capture it seems we need SLT-A77, product differentiation and all that.)
(Sony A65) "For some reason Sony has decided to remove the on-screen Steadyshot indication that previous models provided."
I always use the feedback from the "SteadyShot scale indicator" on SLT-A35 to guide me towards holding the camera still - I think that's a great use of technology. I'm still disappointed that there's no Digital Level Gauge on the SLT-A35, unlike A33/A55, to guide me towards levelling the camera.