Doesn´t look to me as if they are joking, this is serious and for a first try............ Respect !
Give them 1-2 years and the rest of the industry will be having a BIG problem.
If I had placed bets last week, I would have thought Canon would come out with a 4k digital motion and still camera that shot raw, with auto focus and came in at 10 to 12 grand, maybe less.
I would have bet it would have a super 35 sensor and been on the shelves for the holidays.
For Red I would have placed a bunch of dead presidents, that they would have a 2/3's inch chip, autofocus, single zoom lens camera that sold for 18 to 20 grand with a deliery date tbd.
Man have things changed.
We don't know how any of these cameras are going to shoot, how dependable, how long they'll last in the market, but it amazes me that Canon has talked to everyone in the biz, from the suits to the guys with dirt under their fingernails and still got it so semi there rather than really there.
It just goes to show that RED wasn't just listening, they were inventing a new market while playing to a base. It also shows that RED was really taking notes to the guys that pull 16 hour days.
Tell me one DP that won't have one of these things in the case, or any still photographer getting serious with motion that won't see this as entry level heaven.
Good for RED and I hope Canon get's the message, starts making changes fast and competes, but can they do it by November?
P.S. Looking at the LaForte movie which was done well, I thought the the color was way monotone. Maybe it was just a grading issue, maybe it was the directors choice, but the color on the web view wasn't anything I expected for a Canon debut.