Dan, I completely agree. A dash of red wine on my uncoated prints would be a disaster. I don't intend to let this happen. If it does, I'll just have to suffer the consequences. I might enforce a "chablis-only" rule. : )
You frame and print as a business, and your business depends on quality and durability. I spent a career photographing for others, but now I photograph, print and frame for me and me alone. If any prints leave my residence, they're gifts. And, while quality of image and presentation is vital, I instruct my recipients on the fragility of the canvas surface. Also, transporting my prints to and from art shows isn't going to happen. The only transport I do is from my framing table to my wall or the walls of my friends.
Coating is a PITA. I've tried it and I hate it. I hate the equipment, I hate the chemistry, I hate the failures that can ruin an image at the last stage of production and I hate spending the time doing it. For all those reasons and a few more, I decided to stretch a few uncoated test prints to see what the results might be. So far, other than damage susceptibility, I see no problems. My risk, my reward. Since others may be in my situation, I thought I'd share my experience.
After a year in my sunny display area, I may see fading. If I do, I'll reconsider my decision to skip coating all together. Until then, I'm happy to avoid the time, cost and problems of coating.
I also make my own stretcher frames from raw wood. A 30X40 frame from 3/4" X 2 1/2" stock costs me about $2 and takes about ten minutes to cut and assemble.
I must say that I'm delighted and amazed at the quality of imagery we can create today. We are so lucky.