The 4900 is different to preceeding *900 series models.
It has a "soft" power button. If you power on whilst holding the pause button down to enter user maintenance mode, you can move down the menu to the Power Management options which allow you to enable or disable the option to power off after a certain period (another menu option allows you to set the time to power off).
This counter comes into effect once the normal sleep timer expires (which can also be set or disabled).
Previous models technically have a soft power button, too, as in pressing it does not instantly cut power, but there is a distinct position and click in or out corresponding with on or off, and they don't have this menu option.
My advice is to turn a printer off when not in use unless you expect to use it within the day (in which case leave it on until you have finished using it for the day).
With the options in the 4900, you could set it to, say, 4 hours as a good compromise and then not worry about it.