As I wrote, it pays me to change only the monuments. Or go to the competition. So in a sense, this program is not considered.
The same is if I wanted to have H4D60. It pays me more to give 96c. So I have to buy a 96c. H3D39 sell or keep them. And it can be embarrassing / not convenient. This shows that this program is poorly designed. Please consider what equipment needs commercial photographer who is on top. Market forces him to have the latest equipment. On one hand, the company depends heavily on sales of new products, on the other hand there is no developed a strategy to keep that customer. It's 2 cents from my side
It is a situation like the above upgrade from the H3D-39 to the 40 that is an excellent use case for the alternative method of locating a buyer for the H3D-39, then using those proceeds to purchase the H4D-40. Simple. Does not require complex trade-in rules.
I think it is a bit unconventional to expect any company to sell something for less than the cost to make it, so it is unproductive to desire a trade-in policy that causes a negative profit; this means not all trade-in possibilities can be addressed and remain simple
In this example, the changes are the ISO range of 50-800 is moved up one stop to 100-1600 via the sensor difference (microlenses on the 40) and the additional technology of locking the focal plane known as TruFocus is added. Are those features worth the cost of the upgrade? For some, yes,; for others, no.
So it really comes back to the reasons for moving up from the 39 to the 40 - what are the motivators from the photographer's desire? The reason will drive the method
. The key point is there is a path to get from where you are
to where you want to be
that is market-driven
; does not rely on rules of a particular manufacturer's trade-up program because the path may/not be within that scope.
These are the same reasons why a photographer examines the best tool to compete in the market against other photographers; why one brand may be a better fit than another. For some, the technical capability of the Hasselblad and complete lens portfolio, accessories, software, and digital back on technical camera accelerate the business and artistic goals of the photographer.
Which leads to programs by Hasselblad and PhaseOne to court each other's client base for the right matching of needs versus tools, Lance has supplied the figures for his organization's competitive trade-in. A little research effort will yield similar results for those who seek it for the Hasselblad matrix.
It is not all rainbows and butterflies out there; you do need to validate
what is told. Verify the information from all sources
. I recommend getting your questions answered about a manufacturer's products from that manufacturer.
Nothing takes the place of your first-hand experience.
So where does Hasselblad sell all their traded-in gear? : )