You wondered what they could to sell when there is no need for cameras with matrix 200MP? Because 12MP is enough for iPad! There will be no newspapers, no ads will be printed, everything will move ... Hmmm?
It's amazing that people can not imagine it, can think only through the prism of what is now ...
If you ask a client what camera brand they'd prefer you to use, or what format, I doubt if there would be a reply. For almost any form of commercial production.
But if you ask a client what they would like to receive from the photographer/director/image maker/production team, (whatever the title is today), almost to a person they'd like a motion and still file that could be delivered through the same production and equipment that had the same look and feel so the marketing effort can play in any available media.
Now whether this works out with medium format, canon dslrs, or RED is irrelevant to a client.
What is important to us is what we deliver and how it's accepted.
What is important to a client is to receive the best imagery with the largest return on investment, because nobody is throwing out huge numbers without requiring a lot in return.
It's funny because in a lot of ways I'm really not that big an advocate of ending still photography and replacing it with motion. I would love to see a place for both, but I'm not sure the people that hire me share that view, at least not in a traditional manner.
It all depends on the client, the media and final use.
I don't think anyone doesn't believe that more and more work is going web/pad/mobile based advertising and if those devices have an advantage over traditional print is they can play multi media.
That's where I believe our role is, not just photographers, not just film makers, but producers of multi media.
So, depending on budget, style and time everyone decides what they want to shoot with, multiple cameras, single camera systems, still or motion.
Today it's mostly multiple cameras.
None of this should be a shock for us that worked through the film to digital stills revolution. Who what have thought in the days of film a photographer would be required to process and proof their own images, retouch, pre press prep and deliver all through electronic means.
Who would have thought printing would be Epson and 90% of all the traditional photo labs would have disappeared?
Who would have thought my FEDEX deliveries would go from one or two a day shipping hard copy, spending high 5 figures on printing, ink, cd's, dvds, to almost every deliver going to ftp delivery?
Now when I hear photographers say, I won't shoot video or nobody asked me to do that, I kind of think it's the same thing as the film guys saying, I'll never shoot digital.
Everything changes and today's world it changes fast.
Tomorrow, who knows?
IMO
BC
