On a side note, I noticed there are alot of comments by people impressed by the monitors brightness. This just proved my theory of how people are drawn to shiny things.
Well, it's true. People are dawn to shiny things. That's why chromium plated bumper bars and tail fins are (were) so popular on American automobiles.
But the fact is, if you're watching TV in a normally lit room, in daytime, you need a high brightness, high contrast ratio, TV set.
The move is now on to create acceptable LCD TV sets with sufficient brightness to be impressive even in daylight from a distance..
However, such screens are not ideal as computer monitors, unless they have a 'low brightness' mode.
The question is, is the low brightness mode ideal for calibration?