As I wrote, I believe that cooperation is a good move. Annoying is something else entirely.
UK is not the center of the world, certainly not the photographic world. Other countries do not exist?
if they were messages from headquarters ...
But we are inundated with information from the UK, unfortunately the information irrelevant to the user of the brand. (ex. a user from Miami).
The important message was to announce the new lens, new technology, new solution. The strategy for the future, something that would cause the present or future user be interested in.
Phase One has always been a market leader, not only in the UK. Hasselblad for the merit of the charismatic Christian Poulsen is now at a comparable level. Unfortunately, without the Lord Christian Poulsen this company is no longer the same company. Just like Apple without Steve Jobs. All of his ideas have just been implemented, but what's next?