Then there's a very small group of fine art photographers who sell large nature/landscape prints though their own or other galleries. These folks in the past would have used (and many still do) 4X5" and 8X10" cameras, because that's what allows them to make large prints that consequently allows them to charge big bucks. Take Peter Lick for example. He shoots with a P65+. On a less grandiose scale there's Charlie Cramer, in my opinion a better photographer, though not as successful as Peter commercially. He also shoots with a P65+.
For those googling the last name is spelled Peter Lik. Not surprisingly Google autocorrects it from Peter Lick, but I have my SafeSearch turned on and I'd hate to think what I'd find if I didn't!
Peter Lik probably spends more money per month on the air conditioning each year for his Miami and Las Vegas gallery locations than he did on his 65+. Just as a point of perspective.
There are many niches in photography, many people making a lot of money (also many who struggle to make any), and many different styles and needs. Someone made the comment about 99% of applications not needing an IQ180. If Phase captures 1% of the international pro-camera market with the IQ180 they would throw a week long party to celebrate. The IQ180 is the creme-de-le-creme and carries the associated premium thereof.
Team Phase One makes cameras from factory-refurbished/warrantied Leaf Aptus 75, to the the Mamiya DM22 (<$10k) to the IQ140 ($22k) to the IQ180 (>$40k) and everything in between for a reason - different people will have different needs and different breaking points for incremental price vs. incremental quality.
As further example of pricing in almost every tool, toy, and technical-part in the world see the prices for the:
- absolute largest hard drive vs. one step down
- the absolute fastest CPU vs. one step down
- a impact-resistant hard drive vs. a mil spec impact-resistant hard drive
- the absolute fastest car in the world vs. one 90% as fast
- high-end commercial grade sauce pan vs. one from Target
- a bottle of Cuvee #3 vs. Harvest (microbrew beer)
Doug Peterson (e-mail Me)
Head of Technical Services, Capture Integration
Phase One Partner of the Year
Leaf, Leica, Cambo, Arca Swiss, Canon, Apple, Profoto, Broncolor, Eizo & More
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