Thanks for all the advice, much appreciated!
David, DeahChriss, I think you guys were right. I had i1 Match installed previously, uninstalled it but I guess I needed to reboot the computer to have it take affect. I uninstalled everything, including spectraview, rebooted, reinstalled spectraview and calibrated and the display looks fairly neutral with a normal amount of contrast. Finally! And thanks Steve for the test chart, really shows off the quality of the PA271W!
Cheers,
Rick