Thanks for letting us know Jack!
You're welcome sir.
I wish I could say, "Thank you," back (for you graciously offering a purchase-the-DVD option), but after reading Michael's response I am afraid I can't.
Actually, the decision that was made two or so years ago to discontinue shipping physical product had much more to do with the cost of shipping, handling and packaging which as I am sure you are aware, is far higher than the modest cost of the media itself. Post 9/11 borders also were a factor.
I am well aware of the cost of media, labeling, packaging ... as well as shipping ... which totals less than $4-$6 in most cases, and not even $10 even in the most extreme foreign shipments. I know, because I create and ship DVDs all over the world myself.
Again, it is the option
that is the key: to allow the customer
to decide what is best for him (or her). That is the difference between SERVING the customer and telling him to "like it or leave it," because this
customer is leaving it and going to spend his money elsewhere. In fact, because you refuse to offer a DVD, it is basically going to cost me a full month's
worth of dowload-time through Verizon, just to get your full product downloaded. I have only gotten to Video 7 of your 40 videos, and the first 4 were an utter waste of time; only on Video 5 did I actually learn something valuable. The previous 4 were a waste of bandwidth for superfluous introductions and failed attempts to joke around. Because of all this, and especially because of Michael's attitude, I am going to reverse the charges on my credit card and you can "have" your business model. It simply does not work for me.
Instead, I am going to spend my money on a Lightroom tutorial here
. Amazon offers much better video tutorials, for much less money, and offers from video producers who go into much greater value as well. This direct competition to your own DVD is ~$10 less
in expense ... so, rather than spending $49.95 for a non-physical item through you, I only have to spend $40.52 for BOTH a physical DVD and
an accompanying book. Better still, I get to have 10 straight hours of 100% sober video instruction, as opposed to 9 hours of tangents, bad jokes, incidental asides ... with maybe 5 actual hours of useful information.
I have ordered the Learn by Video
series before (for Adobe Premier Pro), and the 15-hour PHYSICAL DVD (with
book) tutorial was outstanding, and 100% useful information, delivered to my door.
It is a business model that works well for the majority of our customers. I am sorry that it's not for you and has caused you grief.
I think people try to be loyal by nature and give you the business mostly because of this free message board here. That is the ONLY reason I tried to buy Michael's Lightroom 3 tutorial, because I have learned a lot from this free forum, and I wanted to "give back" to LuLa by purchasing one of your products. Unfortunately, your business model does NOT work for me ... it is a colossal waste of my time ... and (if I download all 40 files) it will cost me about 1 full month of my internet GB allotment to do so ... which I am not willing to do for you, or for anyone else, just to buy a bleepin' tutorial.
Since you refuse to send me a physical DVD, I am forced to take my business elsewhere to get a fair deal, not waste my time, and not be forced to give-up another $60 in monthly wireless charges to do so.
Working well for "the majority" of customers is fine and dandy Chris, but it would be better practice to provide a service that works for ALL of your customers, so you don't lose ANY of them to your inconsiderate model. For, as someone who really did WANT to be a customer, because of this "too lazy to be bothered with shipping" attitude yall have, I no longer want to be
Because, if you truly were "sorry," and you truly did
care about ALL of your customers, you wouldn't have a business model that caused ANY ONE of them "grief" ... but rather provided the options to SATISFY every single potential one of them ... which is WHY everybody else
provides a "buy DVD" option ... while you don't.
And it will cost you a sale here ...