Even in these times of proliferating cameras and low fees, this is unbelievable. That's at least a week's work, and it involves a diverse set of skills.
I looked at their web site and now I understand why they pay so little.
It's only a week's work if you have any desire/need to produce a quality product. I'm sure based on the level of pay offered that they will receive (and gladly accept) very mediocre work. From that stance a starving 1st year or 2nd year photo student with could travel to and take half-assed photos at 8 locations in one day and would gladly accept their 250GBP.
You have to step outside of the role of photographer and think about the overall economic picture. If your business plan includes fighting for such low-end jobs where quality is not important you are surely doomed. High-end and medium-high-end photography are, from my vantage point (selling high-end camera systems) doing relatively well in the last 18 months while low-end and medium-low-end photography are utterly and without a doubt completely doomed to become a barely-scraping-by commodity occupation (if that is not already the case).
I think this is absolutely no different than any occupation which started with a technical based barrier-to-entry at it's inception and has since become much easier to enter, but just as hard to be an expert. In the 90s you could make a small fortune just knowing HTML and basic server-setup. Now there are a million postings on several free-lance websites that offer 20 hour projects of web-programming for $200 - largely outsourced from India and the like. Does that mean that no one makes money in computer programming anymore? Heavens no; those with progressive skill sets and a good business mind can still make an extremely good living, but if you planned on making a living off of basic HTML and CSS then you're in for a rude awakening.
You must extend your skills and cliental past commodity skill requirements. Video, specialized equipment, specialized techniques (3D, video, scheimflug, compositing etc etc), unusual workflow efficiency, good use of next-gen advertising models like social media and email campaigns, extraordinary creativity, good old fashion people skills, all coupled with overall business savvy. Those are the people/business-models I see making lots of money right now - and trust me there are many making LOTS of money off of photography (more often than not they are names that have no public recognition whatsoever).
Of course I recognize that I, in actuality, know jack about any of this myself. My only knowledge is from a vantage point watching many of our customers and potential customers doing very well, and some not doing so well. So feel free to dismiss me as an armchair photo-business consultant - even though I feel I'm spot on.
Doug Peterson (e-mail Me)
Head of Technical Services, Capture Integration
Phase One Partner of the Year
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