Quite, his comment to Andrew's posting saying "I have a nice bright monitor to look at too, that’s set to 100% brightness like the rest of the world. You’d be amazed at how great these things look when you turn the brightness all the way up " removed any remaining credibility.
That WAS an interesting comment! I totally agree with your point about this being a credibility issue. Notice his recent reply to Jeff. Looking over this, it appears that indeed, Matt knows how to use soft proofing. There’s no question someone of his stature knows how to invoke and set up the options in the dialog. What I think he’s totally missing is how to properly calibrate his display. I’m not sure why
he even does this based on how he is handling this process. You pointed out that he drives his display at 100%. He admits that his prints are too dark (darker) than the display as described in another of his blog posts (http://lightroomkillertips.com/2010/video-the-trick-to-getting-brigher-prints
). He suggests to his audience they apply a LR preset to lighten up the images. So considering his display is set to 100%, that he has prints that don’t match without soft proofing, seems quite logical that WITH soft proofing, he’s not getting a match! He suggests that soft proofing can’t fix the too dark prints when the issue is clearly one of calibration. The connection between how he calibrates his display and the results he gets apparently hasn’t crossed his mind (despite in both blog posts, I’ve tried
to have him focus on this disconnect)!
So at this point, I suspect he’s set in his ways, isn’t interested in examining the odd method he uses to drive his display at 100% and all the issues its producing. He thinks the rest of the world drives their displays at 100% which is a stretch. He thinks that is necessary to use the display outside of imaging work or surfing the web or watching video’s suffer. I believe Matt knows how to setup a soft proof. I do believe Matt needs help in calibrating his display. I believe Matt has no desire or will examine this, he’s more interested in being “right”. That’s a shame. I’ve told him I’d be happy to help him, I’ll be ignored as I’ve been in the past.
Short of maybe posting the URL of this discussion and the on-going results of the poll, my involvement in posting to his blog seems pointless and only guaranteed to piss him off, which isn’t my goal. I’d far prefer to show him how to properly handle display calibration and show him the benefits of soft proofing even if the current implementation could use improvements. Then he could further help his “audience” (his term).
FWIW, he says he’s sat in on my presentations about this topic, I don’t ever recall covering the specifics of setting a display calibration target values for NAPP (I haven’t spoken for them in over 2 years, I doubt they will ever ask me to again). I’d be happy to bring in a display, print viewing booth and demonstrate in real time how to do this properly, either for Matt or a NAPP audience. That is unlikely to ever happen because again, I get the idea that sticking to your concept that whatever works for ‘you’, despite the technology and tools available is the bottom line.