On Feb 10th Matt K wrote:
"The whole brightness/calibration thingÖ my issue with it is that if you calibrate your monitor and set your brightness where it should be (so that the print looks like your screen) then you end up setting your brightness on your screen to around 20-40%. I donít know about you, but I like my bright screen. See, I donít print for a living. My guess is that not many people following this blog do. I email, surf the web, creative videos, write articles, surf iTunes, etcÖ on my computer. I donít want to set (and I think most people donít either) my monitor brightness down for something I only do once in a while. I paid a lot of money for a nice bright screen. I like the way it looks. So Iíd rather do a test print to get the print to look right, rather than reduce my whole computer experience. Thatís just me though
I don't think you can argue with Matt K. premise - just that he doesn't remind everyone of his specifics when he makes a global statement as he did in the blog opening on on Feb 9th "The main issues that I hear when it comes to printing revolve around a) the prints being too dark and, b) not being able to proof your output sharpening. Well, soft proofing doesnít really solve either of these. But you know what does? A test print
1) Don't know where Matt ever thought print output sharpening has ever been connected to soft proofing,
2) Under his typical monitor use conditions limited to "email, surf the web, creative videos, write articles, surf iTunes, etc, as well as assuming "not many people following his blog (print) and he himself only prints "once in a while", then maybe a bright screen for his non-printing monitor use 99% of the time makes perfect sense, as does his rare printing not need soft proofing.
If one doesn't print, then one does not need soft proofing, and why not enjoy his bright monitor in his (probably) bright PC room - so he can see the screen better.
So it seems to me the original argument (Feb 9th) was taken out of context, since Matt presumed (Feb 10th) that both he and his blog followers don't or very infrequently print, so why worry about soft proofing, when a hard proof is rarely even needed for the even rare print.