Hasselblad USA WebStore

[BJNY]

http://www.hasselbladusastore.com/

[BJNY]

Was it James who suggested it a while back

using http://www.red.com/store as an example?

[Nick-T]

Interesting. Seems like a first for a camera company to sell direct to customers like this.

I truly feel sorry for the douche who pays $10K premium just to have a Ferrari red camera. That's just sad.

John I think you'll find that the people buying the Ferrari cameras are collectors, Hasselblad has a long tradition of limited edition custom (skin) cameras, much like Leica.

[Nick-T]

Just to get back on topic here's a link to the Press Release:

http://press.hasselblad.com/press-releases/press-releases?region=131