I was watching the Alexa stuff, that is supposed to be the Arri's response to Red but it's 45K and RAW but not 4K. I've seen some footage and it's really really good, but I'm not sure if better than Red (talking about the Alexa).
So yes, Red is pretty much alone in that "affordable" marquet niche.
I don't know about the Alexa but I think most people feel it "should" be better because of the cost and the name, but . . . in the world of digital it all changes.
RED's direction, though sometimes confusing, is really amazing. How many times have we all heard that America (Kodak) can't viably build a professional camera. How many times have we heard in the still and motion world that high end cameras just aren't profitable?
Since I don't have a copy of RED's balance sheet I don't know of the profitability, but it doesn't take any insider information to pretty much figure out that RED has probably sold half a billion to a billion dollars worth of product.
Anyway, in using the RED all I can say is, it's not video. I've owned a lot of the video cameras from the original xl1 to 3 chip prosumer high defs, 1 chip prosumer high defs, two of dslr high defs and the RED looks nothing like any of these.
It looks like 3 light telecine film, and since the format is close to 1:85 gated film it looks very cinematic and I know that sounds like a silly romantic term, but it's quite a thrill to look through a viewfinder and see the throw and look of an image that is just like the look of the image we all grew up with staring at the big screen.
Last night shot backgrounds and insets of scenics at the grain is minimal, not near as obtrusive as Kodaks pushed negative film which looks like Ant's crawling up a wall, but still has a moveable grain that few people could tell from film, if at all.
What really surprises me is how it works in low key. Shooting from shadow to highlight in a upward pan, the shadows are rich and deep and as the light changed from midtone to bright highlight the movement was smooth and gradual, not typical digital.
Actually, shooting a awning blowing in the wind with the Sun behind it, the blow out around the sun to the subject is soft and it wraps like film. None of my digital still cameras does this.
One thing I'm doing which probably flies in the face of shooting raw is we are balancing the camera out to neutral then adding Lee filters to produce the color look we want. Even some grad filters.
I know this seems like old school, but it sure is pretty.
At least so far and I'll know a lot more by the week's end.
IMO
BC