Kirk, now I really do believe that the US doesn't do irony very well.
I refer, of course, to the Bilbao gallery masquerading as a Brain Health Centre: can you imagine the state of mind of any possible patient entering, nay, approaching that construction?
On second thoughts, maybe the US does both irony and subliminal compulsion/marketing very well, and both at the same time!
Puts a whole new meaning to 'Fear and Loathing in Las Vegas'!
The photograph, of course, is excellent, and offers visual reassurance via the two verticals at the edges; they were verticals, weren't they...?
;-)
Rob C